Purpose within the Organization
In recent years, corporate social responsibility has become a more common focus for organizations.Salesforce (1%video link) and Patagonia (Video link) are two excellent examples of companies that are making incredible commitments to their CSR policies. There are also organizations like B-corp and 1% for the planet that offer a recognizable brand for organizations that wish to add value not only to shareholders, but also to the community and planet as a whole.
There are a growing number of businesses of various sizes in various sectors that are joining this movement. Some critics are accusing organizations and startups catching on to this movement as trend followers of the latest fad.
One of the chief questions in life is “Why am I here?” People ask themselves this question daily when faced with a new task or situation, and it is a crucial thought-process for more and more working-aged individuals. The answer to this question is an essential one to discovering true fulfillment in life. Purpose is defined as the reason for which something is done or why it exists. If workers feel there is a greater purpose in their day-to-day work, overall engagement, satisfaction, and retention will increase. So how can one’s reason for doing something be a fad?
How can employees develop a passion for their work when they feel they aren’t working toward their goal in life?
The average person will spend over 90,000 hours at work. It just doesn’t make sense for us to shut off our sense of purpose when we walk through the door at work each day. In the workplace you should feel as though you are contributing to your overall purpose in life, not just the bottom line of the organization. If people do not feel that they are fulfilling a purpose, they will have lower levels of commitment and engagement, and the organization will suffer alongside these unfulfilled and disengaged employees. Organizations do not have to pick between focusing on commercial interests and maximizing social interests.
The most successful organizations seek to understand their employees’ passions, values, and goals, and help to meet them. These are the organizations that will thrive- the organizations that recognize that each employee can play a key role in meeting the organization’s purpose.
Empower people to fulfill their Purpose, Get Porpoise.